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    • Customer Engagement
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        1. a woman wearing glasses is smiling while looking at her phone
          ArticleCustomer Engagement6 min read

          Understanding customer lifecycle marketing: Why it matters and how to implement it

          Team
          Team Braze
          101 ContentCustomer Engagement
        2. a woman sitting on a bus looking at her phone with a message that says your order is out for delivery
          ArticleCustomer Engagement1 min read

          The state of customer engagement in South Korea in 2025

          Team
          Team Braze
          Customer Engagement
        3. a man eating a sandwich next to a phone that says sandwich emperor
          ArticleCustomer Engagement6 min read

          Transforming mobile messaging with RCS for Business

          Lexie
          Lexie Haggerty
          Customer Engagement
        4. a woman is smiling while looking at her phone with a message that says shop the new summer collection
          ArticleCustomer Engagement5 min read

          Meta's big move: WhatsApp to introduce ads

          Lexie
          Lexie Haggerty
          Customer Engagement
        5. an advertisement for the student card on a computer and phone
          ArticleCustomer Engagement6 min read

          Introducing Banners: Persistent, personalized messages in your app and website

          Haley
          Haley Trost
          Customer Engagement
        6. a screenshot of a pamper her app on a phone
          ArticleCustomer Engagement7 min read

          Rich, Compelling, Trusted: Introducing native Braze support for RCS

          Lexie
          Lexie Haggerty
          Customer Engagement
        7. a man in a purple shirt is smiling while looking at his phone
          ArticleCustomer Engagement19 min read

          A complete guide to retention marketing

          Team
          Team Braze
          Customer Engagement
        8. an imag screen asking how do you prefer to work out
          ArticleCustomer Engagement13 min read

          What is zero-party data?

          Team
          Team Braze
          Data Privacy and SecurityCustomer Engagement
        9. the word braze that is on a cloud
          ArticleCustomer Engagement8 min read

          Migrating to Braze from a Legacy Marketing Cloud: Why the Time to Act is Now

          Team
          Team Braze
          Customer Engagement
        10. a group of people surrounding by the braze 2024 logo
          ArticleCustomer Engagement5 min read

          Customer Engagement at Incredible Scale: How Braze Powered Exceptional Marketing During 2024

          Team
          Team Braze
          Braze AnnouncementsCustomer Engagement
        11. a speech bubble with a phone inside of it
          ArticleCustomer Engagement7 min read

          WhatsApp Evolutions: 3 Key Updates Marketers Need to Know About

          Lexie
          Lexie Haggerty
          Customer Engagement
        12. A "cancel" button being clicked by a cursor, with a purple background
          ArticleCustomer Engagement7 min read

          What Is Click-To-Cancel and Why Does It Matter to Your Brand?

          Team
          Team Braze
          Customer Engagement
        13. a gift box with the date november 29 and december 2 on it
          ArticleCustomer Engagement7 min read

          What Black Friday and Cyber Monday 2024 tell us about how brands are evolving

          Jamie Doheny
          Customer Engagement
        14. a woman is smiling while looking at her phone with a notification that says your trip to spain is all set now
          ArticleCustomer Engagement7 min read

          The Evolution of Push Notifications: 15 Years of Expansion and Innovation

          Team
          Team Braze
          Customer Engagement
        15. an advertisement for braze which is a leader in the 2024 gartner magic quadrant for multichannel marketing hubs
          ArticleCustomer Engagement5 min read

          Braze Named a Leader in 2024 Gartner Magic Quadrant for Multichannel Marketing Hubs for the Second Consecutive Year

          Team
          Team Braze
          Braze AnnouncementsCustomer Engagement
        16. a man and a woman are looking at a tablet together
          ArticleCustomer Engagement5 min read

          Lean Teams, Powerful Results: How Lifesum and KFC Trinidad and Tobago Drive Mighty Moments

          Team
          Team Braze
          Customer Engagement
        17. a woman is smiling while holding a cell phone and looking at a screen that says great news your new lumine card has arrived
          ArticleCustomer Engagement14 min read

          Broken vs. Brilliant: Transforming the Digital Customer Experience

          Team
          Team Braze
          Customer EngagementCustomer Journey
        18. panera bread and kfc logos on a purple background
          ArticleCustomer Engagement2 min read

          Highlights from the 427 Innovation Lab: Learn from Panera Bread and KFC

          Lindsey
          Lindsey Silverman
          Customer Engagement
        19. ArticleCustomer Engagement6 min read

          The Streaming Space: Navigating Change and Maximizing Customer Engagement

          Dave
          Dave Favicchio
          Customer Engagement
        20. two girls are looking at a cell phone together
          ArticleCustomer Engagement6 min read

          What Sustainability Minded QSR Brands Need to Know to Build Trust With Gen Z

          Melia
          Melia Fillipow
          Customer Engagement
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