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            1. a flow chart showing the process of completing a profile
              Article5 min read

              Agentic AI in marketing: From static journeys to autonomous optimization

              Team
              Team Braze
              AI and Machine Learning
            2. a woman sitting in front of a laptop with the words customer engagement review on the bottom
              Guide

              Customer Engagement Review Workbook

              Customer Engagement
            3. a screenshot of a website that says kitchenerie
              Article9 min read

              AI agents in marketing: What they are and how they power smarter journeys

              Team
              Team Braze
              AI and Machine Learning
            4. a woman is looking at her phone with a purple background
              Article7 min read

              What is AI decisioning? A marketer’s guide to predictive campaign logic

              Team
              Team Braze
              AI and Machine Learning
            5. a woman in a purple jacket is holding a cell phone
              Article13 min read

              What is deep linking?

              Team
              Team Braze
              101 Content
            6. a phone with a financial app on it
              Article9 min read

              Upgrade your SMS marketing game with Braze RCS

              Lexie
              Lexie Haggerty
            7. Product

              In-app Messaging Platform

            8. a woman looks at her phone through a magnifying glass
              Article7 min read

              Email marketing audit: What to review and why it matters

              Team
              Team Braze
            9. the word braze is written in white on a pink and orange background .
              Press Release2 min read

              Braze Releases 2025 Environmental, Social, and Governance (ESG) Report

              Team
              Team Braze
            10. a light bulb and a graph on a purple background
              Article8 min read

              Ideas that deliver: Quantifying the competitive advantage of creativity

              Team
              Team Braze
            11. Product

              Omnichannel Marketing Platform

            12. a woman wearing glasses is smiling while looking at her phone
              Article6 min read

              Understanding customer lifecycle marketing: Why it matters and how to implement it

              Team
              Team Braze
              101 ContentCustomer Engagement
            13. a phone with a message that says 50k points when you refer a friend
              Article6 min read

              Finding the best time to send marketing emails: Unlocking engagement and conversions

              Team
              Team Braze
            14. a graph showing the performance over time of a company
              Article10 min read

              App engagement metrics: From onboarding to long-term loyalty

              Team
              Team Braze
              Mobile Marketing
            15. braze marketer of the month jenna falk product marketing manager wondery
              Article4 min read

              July 2025 Bonfire Marketer of the Month: Wondery’s Jenna Falk

              Emily
              Emily Calderon
              Bonfire
            16. a purple and orange advertisement for the braze data platform
              Video

              What's New at Braze: July 2025

              Data Agility
            17. a phone with a leatherworks email on it
              Article12 min read

              Email metrics that matter: How to track campaign success the right way

              Team
              Team Braze
            18. a woman is smiling in front of a purple background
              Article13 min read

              What is a winback campaign? Strategies to re-engage your inactive customers

              Team
              Team Braze
              101 Content
            19. an email from 24s.com shows a few pieces left
              Case Study4 min read

              24S boosts sales with AI-powered personalization

              AI and Machine LearningPersonalization
            20. a man in a purple suit is sitting in front of a laptop and a screen that says select message channel
              Article9 min read

              Channel optimization: How to maximize customer engagement across every touchpoint

              Team
              Team Braze
              Cross-Channel
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